Creative cars are back in the auto scene.
In a statement released by the National Association of Manufacturers (NAM), NAM CEO and former CEO Robert Atkinson wrote: “As we continue to explore and innovate the creative opportunities to make cars that make a difference to people, we need more and more people to create and innovate new technologies and to understand the role of technology in the automotive world.”
NAM Executive Director Dan Gross, who has previously worked at BMW and Chrysler, echoed Atkinson’s comments.
Gross said the NAM believes “creative” is the right word to describe the technology in its cars.
“We have a strong sense that the technology is very valuable and has a tremendous impact on the world,” Gross said.
“But there is more to the story.
The technology is not the sole driver of the growth in the automobile industry, which is also a big reason why we are at a moment where there is a lot of concern about what the future will look like.”
He added, “It is important to understand that the future of the automotive industry will not be as exciting as it looks to some people.”
Atkinson also noted the “very strong growth” of the car industry is “at a time when we are trying to be innovative and new and not rely on past successes to keep us on the path to the future.”
The NAM’s statement came on the heels of a New York Times article published last week detailing how the car maker General Motors (GM) was building its “next generation” cars with new, advanced software, a move that caused uproar in the industry.
The Times report revealed that GM had built cars with software that was not approved by the Automotive Safety Administration (ASA), the federal agency that regulates the auto industry.
However, Atkinson, the former CEO of GM, did not dispute the report’s claims, instead suggesting GM was “going about it in the best way possible.”
Atkinson said he believed the technology was valuable and that it could help create new technologies that would help drivers more efficiently and safely drive their cars.
He also claimed the technology would create a new industry, but declined to name a company or industry.
“The next generation of the automobile is going to be built on top of this technology, but the question is, where do you go from there?”
Atkinson’s statement was met with applause from the NAN.
NAM said it supports the efforts of GM and other car makers to develop and test the technology that will allow cars to drive themselves in “a way that will enable more efficient and safer driving.”
However, the NNA’s Atkinson, who was a member of the Automobile Manufacturers Association (AMAA) during the 1990s, also said the technology needed to be tested and approved by regulators before it could be used on cars.
Atkinson also said he believes the technology will eventually help improve driving safety, but said he does not believe the technology can be used in the car for too long before regulators approve it.
“I think it’s time to let the engineers do the testing and we can go from here,” Atkinson said of the technology.
“This technology is already here.
It’s a great thing for people to drive more safely and it’s going to become a bigger part of the world’s transportation system.”
Atkinson’s comment is the latest in a series of statements made by automotive industry leaders in recent weeks that have raised concerns about the safety of the new technology in cars.
In May, Audi and BMW announced they were working to develop autonomous vehicles.
On May 24, General Motors and Tesla announced they had agreed to jointly develop a new technology that would allow vehicles to drive autonomously.
Additionally, Audi recently announced that it will begin testing self-driving vehicles in 2019.
In June, the American Automobile Association announced it was seeking to end the use of autonomous vehicles by 2021.
In the latest development, a number of car companies have already announced that they would be developing their own autonomous vehicles in order to help the industry meet its goal of fully autonomous vehicles on the roads by 2025.
NAMI CEO and past NAM board member Robert Atkinson said in the statement: “The new technology is available to the automotive manufacturers and has tremendous potential to revolutionize the way we travel and to help drive the economic growth of our nation.”
In a follow-up statement to the NAMD statement, Atkinson called for more manufacturers to join the race to develop self-driven vehicles.
“As our automotive industry continues to reinvent itself, more manufacturers must join forces to develop new technologies, and we must do so in order for us to keep pace with the growing market,” Atkinson added.
Atkinson said the next step would be for NAM to work with automakers and other companies to create a joint development strategy that would enable the automotive companies to compete with the technology from General Motors.
The Nnam is an association of automotive companies that has served as a watchdog